St Austell Brewery to introduce two new cask ales – but phase out Tinners Ale

Cornwall’s biggest brewer St Austell Brewery has announced it is to launch two new cask ales in 2011 following the spectacular growth in demand for its award-winning beers.

Admirals Ale (5% ABV), which was named the world’s best bottled beer in 2008, will become a permanent addition to the Brewery’s cask range and will be joined by a brand new (and as yet unnamed) 3.8% ABV ale which was a big hit when trialled at the St Austell Brewery Celtic Beer Festival in November.

The Brewery celebrates its 160th anniversary this year and has seen a meteoric rise in the popularity of its ales in the last decade, more than tripling annual sales which now stand at over 16.7 million pints a year.

Its flagship Tribute Ale (4.2% ABV) has been the driving force behind the Brewery’s success and now accounts for 70 per cent of sales, with Proper Job (4.5% ABV) also showing impressive growth since its launch in 2006. Both premium ales are the creation of head brewer Roger Ryman whose arrival at the Brewery in 1999 heralded a new and successful chapter in St Austell’s brewing history.

James Staughton, managing director of St Austell Brewery, said he was delighted that two more Roger Ryman brews are to now join St Austell Brewery’s permanent range of cask ales.

He said: “Roger’s creativity and attention to detail have meant St Austell Ales are now renowned across the region, nationally and internationally for their taste, quality, consistency and innovation married to traditional brewing values.

“It is particularly pleasing that the growth in our cask ale sales has been driven entirely by customer demand and we see significant potential for further growth both locally and nationally.

“Bringing these two ales into our cask range is a key part of this growth strategy by complementing our existing brands and ensuring that we are able to offer a full spectrum of flavours to suit all palates.”

New 3.8% Ale

Due to be launched in June 2011 to mark the 160th Anniversary of St Austell Brewery, the new 3.8% ABV cask ale brand will be a full and flavoursome, yet easy drinking cask ale.

Slightly darker in colour than Tribute, this will be a copper coloured ale with a notable malt character, overlaid with a classic hop flavour from English Golding hops, with a refreshing and distinctive zest from uniquely imported Galaxy hops from Launceston, Tasmania.
The new beer will be designed to complement our existing brands which together will offer a full spectrum of flavours to suit all palates.

The name for the new beer is expected to be announced in March 2011.

Admiral’s Ale

From October 2011, Admirals Ale will become a permanent addition to the cask range following its huge success as a bottled ale and during cameo appearances as a seasonal ale on draught.

Originally brewed in 2005 to commemorate the 200th anniversary of the Battle of Trafalgar, the bottled version of Admiral’s Ale has swept the board for awards with prizes including Supreme Champion at the International Beer Awards 2008 and Gold Winner at the CAMRA Great British Beer Festival 2010.

The addition of the two new beers to St Austell Brewery’s core cask ale range will mean some changes to reshuffle the existing portfolio of St Austell ales:

  • The Dartmoor Ale brand will be relaunched as a new 3.5% ABV brew with new pump clip design and new recipe.
  • Tinners Ale is likely to be phased out as a regular ale over the next year.
  • HSD will remain available as a bottled ale but cask production will be scaled back and it is expected that this will become a summer season ale.

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