Redesign for Badger beers
The first of the rebranded Badger ales will hit the shelves in March.
Hopping Hare is the first ale to be re-launched after Hall & Woodhouse, the Dorset brewer behind the label, appointed BrandOpus to re-design its beers.
You’ll maybe be wondering what this means? So am I. Reading between the marketing guff it appears that the beers will have shiny new labels and names to make them seem appeal to non-traditional drinkers.
Paul Taylor, Creative Director at BrandOpus, explained: “The brand framework we created for Badger unifies the range of characterful countryside inspired ales. Whilst on an individual level, expressing the quirky traits of each of the unique personalities of the ales.”
“The overall re-design gives Badger a stronger on-shelf presence that allows consumers to understand and engage with the brand more meaningfully, and recognise the Badger portfolio over other brands in the ale category.”
Needless to say, shiny labels are of limited value if the beer is bad. So I’ll reserve judgement on that until after I taste it.
Watch this space.