Bath Ales signs deal to export beers to Russia
Bath Ales has signed a deal to export beer to Russia, which becomes the Bristol brewery’s tenth overseas customer.
The deal makes the land of vodka and caviar the firm’s largest foreign market at a stroke, ahead of Brazil and New Zealand.
The deal with Russia will see Bath Ales’ flagship beer, Gem, as well as Wild Hare, Dark Side and Barnsey, available in the off-trade market nationwide. Distribution will be handled from Moscow.
Bath ales says shipments for sale abroad doubled in 2013 and the brewer intends to double sales again in 2014.
Export manager Moussa Clarke said: “Demand for quality craft beer overseas is booming and we’re confident the quality of our products will see us deliver further success.
“We currently export to countries as far away as Mexico, Brazil and New Zealand as well as closer to home in Europe, and this year we’re planning to significantly increase our distribution abroad.
“We’ve been working hard to build our reputation overseas. This new deal sets the tone for what we can achieve.”