Posted tagged ‘Easter’

A new hare for March…in April

April 3, 2011

If only I’d written this when I planned it, the whole “March hare” pun thing would have worked brilliantly. But meh, I was busy.

I wrote a while back about Badger’s Hopping Hare beer and how it had undergone a bit of a marketing exercise to rebrand this beer, essentially to make it stand out on the shelves to fickle customers. And why not, the real ale market, though the sales figures look somewhat tricky nationwide (if my memory is correct) there are certainly more on supermarket shelves, including many from even the smallest local microbrewery.

What Dorset’s Badger and its design agency BrandOpus have done is visually reverse the aging process.

The new Hare

The old Hare


Gone is the old brown bottle and in comes a new clear bottle, which makes a lot of sense if you have a beer the colour of Hopping Hare. If you have a fine-looking beer, why hide it behind coloured glass?

First brewed in 2006, the label has this year undergone a rapid de-aging more akin to a regenerating Timelord. It makes it, in my opinion, far more friendly to the younger ale drinker, which might be more swayed by the look of the bottle than the seasoned red nose. Will the older drinker be put off by the new label? Well it is possible, but most older drinkers will probably be more guided by taste.

Budweiser could change their famous label and I’d still know that it tasted like piss.

Which leads me conveniently to the taste. Well, it is as it looks, now. It’s a fresh hoppy ale, at 4.5% per cent, an excellent thirst-quencher. I’d be hard-pressed to say it was truly memorable but then I could say that about a lot of beers. certainly worth trying at least.

Of course, the answer to whether it has worked for the brewery is its sales. If they do well I dare say a few more badger beers could undergo a facelift.


Hot and cross about buns

April 2, 2010

Easter Friday. A time when Christians come together to do whatever it is they do. Traditions are rife like hot cross buns. But like church, it is one tradition I don’t partake in.

Because you see, I don’t like hot cross buns.

What would Jesus do?

I imagine many of you are scratching your heads at this. As ClaireG2 asked on Twitter just now: “omg, how can you not like them? toasted with butter is to die for :-).”

But sadly, I just don’t get excited by them. It might be because I am not a big fan of currants and sultanas. But in fact it is probably more because I don’t like cinnamon. But really, the main thing I don’t like it when you bite into them and you get that “claggy” sensation of dense doughy bun hitting your upper palete.

Now I’m well aware there are probably lots of people out there reading this (thousands of you, honestly) and screaming “but it’s tradition!” Tradition trasmichion.

My dislike of the buns found me a fellow friend in Twitterer Coversnails, who wrote: “Agreed!!! It’s like Christmas pudding, just something you force down your gullet because it’s traditional.”

The same applies to Easter Eggs really. I’ve not got the world’s sweetest tooth anyway, apart from good dark chocolate. So the idea of scoffing lots of bland eggs mass-made by bleedin’ Nestle and Kraft’s new bitch Cadbury makes me feel a little sick. Not from any political point of view, just at the thought of gorging on chocolate.

Anyway, this isn’t meant to be a rant. I want to hear your views on buns, chocolate and the joy, or not, that they bring you. Has anyone got any local variations or improvements that they want to share with the world?

Happy eating.