Posted tagged ‘St Austell Brewery’

The sky’s the limit for St Austell Brewery as it seals Tribute deal with British Airways 

February 20, 2016

Tribute will be available on board British Airways flights from March thanks to an historic deal signed between the airline and maker St Austell Brewery.  

The Cornish beermaker is producing a specially commissioned 330ml can of the 4.2% award-winning ale for the airline.

  
The Cornish Pale Ale was selected as one of a series of UK regional products and will be available on long-haul and Club Europe short-haul flights, plus BA’s network of airport lounges, from March 1.

James Staughton, managing director of St Austell Brewery, said: “Tribute Cornish Pale Ale has experienced huge success over recent years, but this agreement truly marks it out as the beer of the moment.  

“It is testament to the quality and flavour of our locally produced beer and also to the growing strength of the unique Cornish identity that Tribute was chosen as the only ale to be served on all British Airways flights.

“This is a historic day for St Austell Brewery and we are thrilled that passengers will be able to enjoy a true taste of Cornwall while flying all around the world. “

Troy Warfield, British Airways’ director of customer experience, said: “St Austell Brewery’s beer is the best of British so we’re delighted to offer it to customers in our lounges and on board our flights.

 “We’re very proud to bring one of Britain’s premium regional beers to a wider audience so they can appreciate this perfectly balanced ale and enjoy a taste of one of the South West’s most popular brews.”

The sky’s the limit for St Austell as it seals Tribute deal with British Airways 

February 20, 2016

Tribute will be available on board British Airways flights from March thanks to an historic deal signed between the airline and maker St Austell Brewery.  

The Cornish beermaker is producing a specially commissioned 330ml can of the 4.2% award-winning ale for the airline.

  
The Cornish Pale Ale was selected as one of a series of UK regional products and will be available on long-haul and Club Europe short-haul flights, plus BA’s network of airport lounges, from March 1.

James Staughton, managing director of St Austell Brewery, said: “Tribute Cornish Pale Ale has experienced huge success over recent years, but this agreement truly marks it out as the beer of the moment.  

“It is testament to the quality and flavour of our locally produced beer and also to the growing strength of the unique Cornish identity that Tribute was chosen as the only ale to be served on all British Airways flights.

“This is a historic day for St Austell Brewery and we are thrilled that passengers will be able to enjoy a true taste of Cornwall while flying all around the world. “

Troy Warfield, British Airways’ director of customer experience, said: “St Austell Brewery’s beer is the best of British so we’re delighted to offer it to customers in our lounges and on board our flights.

 “We’re very proud to bring one of Britain’s premium regional beers to a wider audience so they can appreciate this perfectly balanced ale and enjoy a taste of one of the South West’s most popular brews.”

Archaeologists discover 100-year-old St Austell Brewery beer at St Piran site in Cornwall

March 22, 2014

Archaeologists unearthing the secrets of St Piran’s Oratory in the shifting sands at Perranporth, Cornwall have discovered a bootle of local beer more than 100 years old.

20140322-154638.jpg

The green bottle of Walter Hicks ale from St Austell Brewery is thought to date from around the time of the encasement of the oratory in 1910.

(more…)

Cornwall’s St Austell Brewery launches Tribute with something Extra

March 12, 2014

St Austell Brewery in Cornwall has launched Tribute Extra, a bigger and bolder version of its top-selling Tribute beer.

20140312-095443.jpg

The new 5.2% ale will go on sale in 500ml bottles after gaining what the brewer said was a “growing cult following” when released as a limited-edition seasonal ale.

(more…)

St Austell Brewery’s Korev Cornish lager now only outsold by Tribute as sales rocket

September 10, 2013

Some interesting news for beer fans – St Austell Brewery’s Cornish lager Korev is now its second highest-selling beer behind Tribute just three years after being launched.

The growth seems to have been helped by some strong pick-up on draught, with the brewery signing an exclusive deal with the Browns brasserie chain in the summer to serve the 4.8% lager – whose name is the Cornish for beer – in all of its 27 locations across the UK.

It is also the only draught lager served Jamie Oliver’s Fifteen Cornwall and the only lager the Tanner brothers serve in their excellent Barbican Kitchen restaurant in Plymouth.

korev

(more…)

St Austell Brewery to launch Belgian-style kriek beer with Cornish cherries

August 5, 2013

St Austell Brewery has teamed up with Bohetherick Farm in the Tamar Valley in Cornwall to create a limited-edition beer with a difference – a Belgian-style kriek beer.

_DSC4388 copy

You know these beers, small bottles, high alcohol content, flavoured with fruit, usually cherries or raspberries.

They are beers brewed in the “lambic” tradition, using wild yeasts, and flavoured through a refermentation with fruits rather than hops.

(more…)

St Austell Brewery to introduce two new cask ales – but phase out Tinners Ale

January 21, 2011

Cornwall’s biggest brewer St Austell Brewery has announced it is to launch two new cask ales in 2011 following the spectacular growth in demand for its award-winning beers.

Admirals Ale (5% ABV), which was named the world’s best bottled beer in 2008, will become a permanent addition to the Brewery’s cask range and will be joined by a brand new (and as yet unnamed) 3.8% ABV ale which was a big hit when trialled at the St Austell Brewery Celtic Beer Festival in November.

The Brewery celebrates its 160th anniversary this year and has seen a meteoric rise in the popularity of its ales in the last decade, more than tripling annual sales which now stand at over 16.7 million pints a year.

Its flagship Tribute Ale (4.2% ABV) has been the driving force behind the Brewery’s success and now accounts for 70 per cent of sales, with Proper Job (4.5% ABV) also showing impressive growth since its launch in 2006. Both premium ales are the creation of head brewer Roger Ryman whose arrival at the Brewery in 1999 heralded a new and successful chapter in St Austell’s brewing history.

James Staughton, managing director of St Austell Brewery, said he was delighted that two more Roger Ryman brews are to now join St Austell Brewery’s permanent range of cask ales.

He said: “Roger’s creativity and attention to detail have meant St Austell Ales are now renowned across the region, nationally and internationally for their taste, quality, consistency and innovation married to traditional brewing values.

“It is particularly pleasing that the growth in our cask ale sales has been driven entirely by customer demand and we see significant potential for further growth both locally and nationally.

“Bringing these two ales into our cask range is a key part of this growth strategy by complementing our existing brands and ensuring that we are able to offer a full spectrum of flavours to suit all palates.”

New 3.8% Ale

Due to be launched in June 2011 to mark the 160th Anniversary of St Austell Brewery, the new 3.8% ABV cask ale brand will be a full and flavoursome, yet easy drinking cask ale.

Slightly darker in colour than Tribute, this will be a copper coloured ale with a notable malt character, overlaid with a classic hop flavour from English Golding hops, with a refreshing and distinctive zest from uniquely imported Galaxy hops from Launceston, Tasmania.
The new beer will be designed to complement our existing brands which together will offer a full spectrum of flavours to suit all palates.

The name for the new beer is expected to be announced in March 2011.

Admiral’s Ale

From October 2011, Admirals Ale will become a permanent addition to the cask range following its huge success as a bottled ale and during cameo appearances as a seasonal ale on draught.

Originally brewed in 2005 to commemorate the 200th anniversary of the Battle of Trafalgar, the bottled version of Admiral’s Ale has swept the board for awards with prizes including Supreme Champion at the International Beer Awards 2008 and Gold Winner at the CAMRA Great British Beer Festival 2010.

The addition of the two new beers to St Austell Brewery’s core cask ale range will mean some changes to reshuffle the existing portfolio of St Austell ales:

  • The Dartmoor Ale brand will be relaunched as a new 3.5% ABV brew with new pump clip design and new recipe.
  • Tinners Ale is likely to be phased out as a regular ale over the next year.
  • HSD will remain available as a bottled ale but cask production will be scaled back and it is expected that this will become a summer season ale.