Posted tagged ‘Tribute’

The sky’s the limit for St Austell Brewery as it seals Tribute deal with British Airways 

February 20, 2016

Tribute will be available on board British Airways flights from March thanks to an historic deal signed between the airline and maker St Austell Brewery.  

The Cornish beermaker is producing a specially commissioned 330ml can of the 4.2% award-winning ale for the airline.

  
The Cornish Pale Ale was selected as one of a series of UK regional products and will be available on long-haul and Club Europe short-haul flights, plus BA’s network of airport lounges, from March 1.

James Staughton, managing director of St Austell Brewery, said: “Tribute Cornish Pale Ale has experienced huge success over recent years, but this agreement truly marks it out as the beer of the moment.  

“It is testament to the quality and flavour of our locally produced beer and also to the growing strength of the unique Cornish identity that Tribute was chosen as the only ale to be served on all British Airways flights.

“This is a historic day for St Austell Brewery and we are thrilled that passengers will be able to enjoy a true taste of Cornwall while flying all around the world. “

Troy Warfield, British Airways’ director of customer experience, said: “St Austell Brewery’s beer is the best of British so we’re delighted to offer it to customers in our lounges and on board our flights.

 “We’re very proud to bring one of Britain’s premium regional beers to a wider audience so they can appreciate this perfectly balanced ale and enjoy a taste of one of the South West’s most popular brews.”

The sky’s the limit for St Austell as it seals Tribute deal with British Airways 

February 20, 2016

Tribute will be available on board British Airways flights from March thanks to an historic deal signed between the airline and maker St Austell Brewery.  

The Cornish beermaker is producing a specially commissioned 330ml can of the 4.2% award-winning ale for the airline.

  
The Cornish Pale Ale was selected as one of a series of UK regional products and will be available on long-haul and Club Europe short-haul flights, plus BA’s network of airport lounges, from March 1.

James Staughton, managing director of St Austell Brewery, said: “Tribute Cornish Pale Ale has experienced huge success over recent years, but this agreement truly marks it out as the beer of the moment.  

“It is testament to the quality and flavour of our locally produced beer and also to the growing strength of the unique Cornish identity that Tribute was chosen as the only ale to be served on all British Airways flights.

“This is a historic day for St Austell Brewery and we are thrilled that passengers will be able to enjoy a true taste of Cornwall while flying all around the world. “

Troy Warfield, British Airways’ director of customer experience, said: “St Austell Brewery’s beer is the best of British so we’re delighted to offer it to customers in our lounges and on board our flights.

 “We’re very proud to bring one of Britain’s premium regional beers to a wider audience so they can appreciate this perfectly balanced ale and enjoy a taste of one of the South West’s most popular brews.”

Cornwall’s St Austell Brewery launches Tribute with something Extra

March 12, 2014

St Austell Brewery in Cornwall has launched Tribute Extra, a bigger and bolder version of its top-selling Tribute beer.

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The new 5.2% ale will go on sale in 500ml bottles after gaining what the brewer said was a “growing cult following” when released as a limited-edition seasonal ale.

(more…)

St Austell Brewery to introduce two new cask ales – but phase out Tinners Ale

January 21, 2011

Cornwall’s biggest brewer St Austell Brewery has announced it is to launch two new cask ales in 2011 following the spectacular growth in demand for its award-winning beers.

Admirals Ale (5% ABV), which was named the world’s best bottled beer in 2008, will become a permanent addition to the Brewery’s cask range and will be joined by a brand new (and as yet unnamed) 3.8% ABV ale which was a big hit when trialled at the St Austell Brewery Celtic Beer Festival in November.

The Brewery celebrates its 160th anniversary this year and has seen a meteoric rise in the popularity of its ales in the last decade, more than tripling annual sales which now stand at over 16.7 million pints a year.

Its flagship Tribute Ale (4.2% ABV) has been the driving force behind the Brewery’s success and now accounts for 70 per cent of sales, with Proper Job (4.5% ABV) also showing impressive growth since its launch in 2006. Both premium ales are the creation of head brewer Roger Ryman whose arrival at the Brewery in 1999 heralded a new and successful chapter in St Austell’s brewing history.

James Staughton, managing director of St Austell Brewery, said he was delighted that two more Roger Ryman brews are to now join St Austell Brewery’s permanent range of cask ales.

He said: “Roger’s creativity and attention to detail have meant St Austell Ales are now renowned across the region, nationally and internationally for their taste, quality, consistency and innovation married to traditional brewing values.

“It is particularly pleasing that the growth in our cask ale sales has been driven entirely by customer demand and we see significant potential for further growth both locally and nationally.

“Bringing these two ales into our cask range is a key part of this growth strategy by complementing our existing brands and ensuring that we are able to offer a full spectrum of flavours to suit all palates.”

New 3.8% Ale

Due to be launched in June 2011 to mark the 160th Anniversary of St Austell Brewery, the new 3.8% ABV cask ale brand will be a full and flavoursome, yet easy drinking cask ale.

Slightly darker in colour than Tribute, this will be a copper coloured ale with a notable malt character, overlaid with a classic hop flavour from English Golding hops, with a refreshing and distinctive zest from uniquely imported Galaxy hops from Launceston, Tasmania.
The new beer will be designed to complement our existing brands which together will offer a full spectrum of flavours to suit all palates.

The name for the new beer is expected to be announced in March 2011.

Admiral’s Ale

From October 2011, Admirals Ale will become a permanent addition to the cask range following its huge success as a bottled ale and during cameo appearances as a seasonal ale on draught.

Originally brewed in 2005 to commemorate the 200th anniversary of the Battle of Trafalgar, the bottled version of Admiral’s Ale has swept the board for awards with prizes including Supreme Champion at the International Beer Awards 2008 and Gold Winner at the CAMRA Great British Beer Festival 2010.

The addition of the two new beers to St Austell Brewery’s core cask ale range will mean some changes to reshuffle the existing portfolio of St Austell ales:

  • The Dartmoor Ale brand will be relaunched as a new 3.5% ABV brew with new pump clip design and new recipe.
  • Tinners Ale is likely to be phased out as a regular ale over the next year.
  • HSD will remain available as a bottled ale but cask production will be scaled back and it is expected that this will become a summer season ale.

Competition: Win tickets to the Celtic Beer Festival at St Austell Brewery in Cornwall

November 22, 2010

Like beer? Can you get to St Austell on Saturday morning? Then you might be interested in this latest Foodies South West competition.

I have two tickets to the excellent Celtic Beer Festival, being held in the bowels of the St Austell Brewery this coming Saturday, November 27, from 11am to 11pm. There are scores of beers to choose from, not just from Cornwall but from all countries of the world with a tenuous Celtic link. There is also the secret weapon, Grandma’s Weapons Grade Ginger Beer. Not to be trifled with.

Details here, if you squint.

You’ll still have to queue I’m afraid, but get to the front of the queue (which gets very long after 12 noon) and your names will be on the guest list, so it is ideal for a couple of you going with a group of friends. All money goes to charity so drink deep and do some good!

What is more, chart-bothering shanty minstrels Fishermen’s Friends are among the bands playing.

So how do you enter? Simple. You are all, I assume, on Facebook, so all you have to do is “like” the Foodies South West page and write the name of one of St Austell Brewery’s family of beers on the wall. Deadlien is Thursday afternoon at 2pm, after which I will pick one lucky winner and sent them a message to tell them they have won.

So it is dead simple. Get on Facebook to be in with a chance of winning. Good luck!

Foodies South West live at Dartmouth Food Festival 2010

November 22, 2010

Of all the journalistic assignments I have undertaken, this was never likely to rank among the most onerous.

One blustery autumn evening I found myself in the visitor centre at the St Austell Brewery, being invited to drink not one but seven different beers, entirely for free. There was one catch – staying compos mentis enough to write down what we thought of each beer.

Under the watchful and expert eye of St Austell’s head brewer, Roger Ryman, we were to sup, sip, slurp and sink an array of beers and put them in order of preference, while writing individual tasting notes, as a master of wine might do for a fine vintage.

The purpose? To help the brewer pick a session beer to go into pubs and bars in 2011 – permanently. The brewery has previously done internal tastings but they wanted a more impartial audience.

There were no badges on the pumps, just numbers. We were not even told how many of the seven were St Austell’s own brews – all we were told was that they were all from the South West and they were all session ales of between 3.5 and 4 per cent alcohol, to make it as fair a test as possible. We were to judge the beers on colour, aroma, taste and body. And we were warned about going down the row from one to seven, because of the way drinkers like beer (first one ok, second better, three, four and five brilliant, but slightly sick of beer by six and seven).

Dutifully we went forth and drank. After warming up with a half of Tribute we started the game proper. All the drinks came in the form of halves of ale – we were, after all, not there to fall over. Mr Ryman, striding around purposefully and trying not to look at what people had written, kept a close eye on proceedings. Among my fellow drinkers were an assortment of publicans, pub regulars and others with a love of beer – including Camra officials.

What became immediately apparent was despite their geographical and strength similarity there was a huge variety of tastes and smells on display, ranging from the sulphuric to the fruity to the hoppy.

At the same time as we were tasting, we were all trying to work out what each of the beers was. “That one tastes like Doom Bar”, or “that’s Tinners, isn’t it?” were among the conversation questions going around the tables in the bar at the visitors’ centre. The question was, would trying to guess the ale be likely to lead you to fall back on previously held feelings towards the beer?

After a couple of hours and a much-needed nutritional pasty, matters came to a head. Each of us had filled in our score cards and our last act, before Mr Ryman revealed all, was to go and get a pint of what we thought was the best beer. The results were pretty clear. Number two was the overall winner, with numbers three and six closely following.

Finally, to a hushed silence, Mr Ryman revealed all. Luckily for St Austell, it went well for the brewery. Beer number two was their experimental brew, the real reason we were there – to see how the drinking public took to it. Something in the manner of a Tribute it was a fruity explosion of a beer, with an amazing aroma of grapefruit, of all things.

Number three was also a St Austell beer – the Tun50 beer they produced earlier this year for the Western Morning News’ 150th anniversary campaign. It was a sell-out then and proved popular again on the night.

Number six, well that wasn’t a St Austell Beer. That was Otter Ale from East Devon, proving popular West of the Tamar and drawing appreciative murmurs from the assembled Cornishmen.

And how did people do in identifying the beers? Well I did OK, I managed to recognise Tun50 and Sharp’s Doom Bar (number five). But I didn’t recognise Otter or Skinner’s Betty Stoggs (number seven), which I was annoyed at. And I had to apologise, sort of, to Mr Ryman, because I put St Austell’s popular Tinners ale plumb last of the seven to my taste. Others did better, recognising a fair number of the beers. It was easy to spot the real barflies!

Overall, it was fascinating to go behind the scenes and take part in the test – and it was of use to the brewery as well. All we can do now is wait for the final product to hit the pumps…

*This story is Copyright Western Morning News.

There’s no such thing as a free beer

April 28, 2010

It really is amazing, when you write a blog such as this, just how much free stuff people will send you. Seriously. Ask and ye shall receive unto yourself gifts most bountiful.

Except they are not gifts, they are payment in advance. The work you carry out for them is the writing – and they are hoping you are not a dodgy workman leaving them with shoddy foundations.

But enough half-baked 7am analogies, this blog is all about working off some debts that have been hanging around. Over the last few weeks I have been given several beers and ciders from Westcountry producers and nary a word has been written about them. My bad.

To start, a trio of beers from the St Austell Brewery. I supped each of the brewer’s three main tipples: Tribute, Proper Job and HSD.

Ale-met by sunlight, proud Titania...

Now I like Tribute. Quite a few of my friends and peers find it a bit too fruity (calm down), but I like it because of that, simply because it is a bit different to other real ales you imbibe in this part of the world. It’s a light, fruity beer, you know the one, probably, because you can buy it in loads of pubs down here and also in selected supermarkets and some of our fine independent shops. I even saw it in cans  the other day *shudder*. That notwithstanding it is a really good beer for a summer day in a pub garden.

The one I really like however is Proper Job. Hidden slightly in the shadow of Tribute’s popularity, it is the beer I will choose to have if I stumble upon (and into) a pub which has it on tap. It’s nowhere near as fruity as Tribute, but its a good hearty ale which again is excellent in a pub garden in the summer. If there is a summer of course, but it is equally good, as I have found, with a meal or drunk on its own at the bar of a night.

The only one of the St Austell trio that didn’t ring my bell was HSD or Hicks Special Draft. It’s “based on the original cask recipe”, but even so, I have to admit, it did very little for me as a beer. It just didn’t stand out.

Right, that’s one brewery down. The next to provide me with the means to get tipsy and chubby was Bristol Beer Factory. These guys sell to a number of pubs in the Bristol area and have their own beer boat in the city, which adds brownie points IMO. They are even available in Plymouth now at the Seco Lounge. Yes, I know it is a chain bar but it is a Westcountry-born one (I think).

I bumped into the guys from the Beer Factory at a food festival a few weeks back and picked up a couple of bottles, one of which was their Milk Stout and the other their Gold ale.

I was intrigued by the Milk Stout, because certainly in the South West I haven’t come across many microbreweries that make a full-on stout. And anyone who even locally challenges the faux-Irish cheeky chappie Guinness hegemony gets a gold star.

The Milk Stout is so-called because it has lactose sugars added during the brewing process. This, while not making it into a beer-flavoured white Russian, does add a lovely velvety smoothness as it slips down your throat. And it was a really nice drink as well, I do like a dark ale, a complete contrast with the St Austell ales but a great flavour nonetheless.

The Gold also is worth checking out if you can get hold of bottles (they do mail order if you are far away) – light and golden. I won’t mention a pub garden on a summer day, otherwise I’d be in repetition hell. But you get the idea.

Last but not least, get on some cider.

Cornish Rattler has been, in my own humble opinion, a bit of a teenagers drink in the past. Not in the “illicit consumption in parks, avoiding dog turds in the dark” sort of way. But with its cobra bar taps and the shades-wearing snake on its labels it was aimed at the young legal drinker getting tanked on a Saturday night market. Which is fair enough. But it has recently undergone a bit of a rebrand. The shades-wearing cobra has been relegated to the neck of the bottle in favour of a more upmarket label, with maker Healey’s looking to get in on the slightly older thirst quenching market.

I tried three different flavours – the straight cyder, berry cyder and the pear cyder.

The berry cyder was, well, slightly strange. I know there are other varieties of berry cider on the market, but I’d never tried them. I found it a bit weird. Not necessarily bad, just a bit weird.
The plus point was that the berry taste was not all-conquering. The taste of the cyder still came through, with a berry hint, if I may go a bit Loyd Grossman. But counting against it was the fact that, for my taste buds at least, it was too sweet.

The same went for the pear cyder. After marking them down for not calling it perry it again was a “bit” too sweet for me. But then I started to think about it and all other perry/pear cider I have had in the past has been artisan at beer and cider festivals. Perhaps I’m being a little over-purist to expect market-produced drinks to taste like that. Overall, I preferred it to the berry cider.

The best of the lot was actually the straight cider. Punching its way into the ring at 6% alcohol, it has been the downfall of several evenings out when I didn’t check its strength beforehand. But supped serenely it is actually a nice cider – cloudy, not too fizzy and it slipped down pretty nicely after a hard day at the writing coalface, as the sun set over Cornwall in the distance.

And I leave you with that mental image. Over and out.