St Austell Brewery’s Korev Cornish lager now only outsold by Tribute as sales rocket
Some interesting news for beer fans – St Austell Brewery’s Cornish lager Korev is now its second highest-selling beer behind Tribute just three years after being launched.
The growth seems to have been helped by some strong pick-up on draught, with the brewery signing an exclusive deal with the Browns brasserie chain in the summer to serve the 4.8% lager – whose name is the Cornish for beer – in all of its 27 locations across the UK.
It is also the only draught lager served Jamie Oliver’s Fifteen Cornwall and the only lager the Tanner brothers serve in their excellent Barbican Kitchen restaurant in Plymouth.
James Tanner, a regular on Daybreak, Saturday Kitchen and Ready, Steady, Cook, said: “Korev is a great tasting lager and it is fantastic it is locally brewed, which makes it a perfect fit for us because we strive to use the best produce available in the Westcountry.
“People coming to the Barbican Kitchen like to know they are being offered the best local produce, and everyone who tried Korev has been very impressed by the quality, as my brother and I were ourselves.”
The lager was the first the brewery has produced in its 160-year history.
The decent weather we have seen in the past summer has also helped, according to Jeremy Mitchell, the brewery’s marketing and communications director.
“It was a significant step for the Brewery to decide to brew our first premium Cornish lager and we were really encouraged by the positive reaction to it following the launch,” he said.
“Even so, I think we’ve all been surprised at the way in which it has become so quickly established as a quality lager with such a loyal following.”